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What Is Online Marketing?

20 May 2021
Sonja Pototzki-Raymond

You might have heard of this little trend called Online Marketing, and when we say trend, we really mean the future! We mean it! The world is going digital, and if your business is not optimised for the online landscape, you have to catch up.  

What is meant by online marketing?

Plain and simple, Online Marketing is utilising web-based platforms to promote your company’s goods and services. It is all the ways you market your business via the internet or mobile device. Why? To reach your potential customers through the digital platforms that they are already using.   

As the online world is ever-changing, this means Online Marketing is an industry where we are constantly finding the best techniques to reach an audience.  

We know what Online Marketing is, but what does it look like in action?  

Types of online marketing include:

  • Pay Per Click 
  • Email Marketing 

What are the advantages of online marketing?

As our favourite industry, we might be biased, but we truly love Online Marketing due to the results we see day after day for our clients. We’ve broken down some of the BEST advantages Online Marketing can have for your business. 

Customer engagement

Through the use of the internet, we are connected more than ever before. This is fantastic for businesses to be in direct contact with their clients rather than through traditional marketing techniques. Online communication is cheaper than conventional contact methods. If you have a social media strategy in place, your customers can connect with you on a deeper level and have direct access to your services.  

Insight into what works

A huge benefit of Online Marketing is the ability to track where the traffic to your site is coming from and measure the impact of any channel. You are able to analyse how customers get to your site and which channels equate to the most conversions. Thus showing you where you need to change your Online Marketing strategy.  

Worldwide marketing

In traditional marketing like print advertisements, direct mail, phone calls or billboards, the scope of your potential audience is limited. A benefit of Online Marketing is the chance to reach customers all over the world. Anyone who has access to the internet could be your customer.  

Lower cost

Starting your Online Marketing is the opportunity to reach a broader target audience than using traditional marketing methods. An Online Marketing campaign gives you more value for money due to simply the greater reach you have. A campaign will be running 24/7, and you cut costs compared to traditional marketing like phone bills, printing and posting.  

Saves you time!

Although you might not know the ropes of Online Marketing yet you are in the hands of someone who does, it is incredibly effective at saving you time. An Online Marketer can set up your Online Marketing campaign and fully automate it. This leaves you to focus on running a business whilst the campaign finds your audience. Plus, as the internet is easily accessible and by having an online store, you are allowing the chance to serve multiple customers at once.  

We are passionate about Online Marketing and want business owners to experience these incredible benefits for themselves. Please don’t hesitate to get in contact if you are looking for more guidance for your Online Marketing Strategy. We are here to help.  

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