Why choose Social Media as your channel to advertise? From its inception, Social Media has drastically transformed from its humble beginnings as merely a platform to share amongst family and friends. It is now an industry in itself, with any company looking to survive needing a strong presence on Social Media. So why advertise on Social Media?
Our consumers aren’t all huddled around the same television or flicking through the paper anymore. We are tuned into our screens scrolling through Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Twitter – the list keeps on getting longer! Through Social Media Advertising, you are marketing your business with tailored strategies right in your buyer’s palms. It’s that simple.
Why do you need to advertise on Social Media?
Although we are huge believers in curating organic traffic on Social Media, it can be a long process before seeing results. An organic approach paired with paid Social Media ads is one of the best digital marketing strategies you can undertake.
On a given Social Media platform, you can choose to directly target your audience demographic or throw the reach net wider and focus on brand awareness across target groups. It allows you to create a customised message for the right person at the right time. It’s all about staying relevant.
In case you need some more convincing, at the start of 2021, there were 4.33 billion social media users in the world. This figure equates to over 70% of the eligible global population using social media.
Your customers are already there! What are you waiting for?
Social Media Ads services
Think about the rapid growth in the internet and technology we’ve seen in the past decade. Imagine what else is to come. One thing we can be sure of is that our online world will keep evolving. At The Marketing Republiq, we pride ourselves on adapting to this ever-changing digital marketing sphere. In fact, it excites us!
To maximise engagement, we remain up to date with the latest algorithm changes on Facebook, Instagram and LinkedIn to ensure the right audience sees your content.
Our Social Media Ad strategy boosts your brand’s awareness through engaging, valuable and authentic content. Our approach to social media is curated to not only inform the audience. We make sure you provide high quality content that adds value to your industry. We want you to be seen as a trusted authority in your field, which ultimately drives the sales home.
Do you want another reason to advertise on Social Media with us? You can quickly gauge the success of a campaign by the audience reception and click-through rate. Plus, we provide monthly reports to re-strategise and remarket all over again. So you know our approach to Social Media Ads, but what platforms do we advertise on?
Types of Social Media Ads
Through Facebook, your brand’s reach is endless, thanks to the diverse demographic of Facebook users. How many people use Facebook? As of 2021, there are 2.85 billion active Facebook users. It’s safe to say you will find your customers there.
Type of Facebook Advertising
- Video Ads
- Photo Ads
- Instant Experience
- Slideshow Ads
- Carousel Ads
- Canvas Ads
- Collection Ads
One of many reasons we love the aesthetics driven platform is because of its focus on visuals! It allows for highly creative or simply minimal approaches to marketing your product, services and brand message. With about one billion monthly active users, your message won’t fall on deaf ears.
Type of Instagram Ads:
- Feed Post Ads
- Sponsored Ads
- Story Ads
- Video Ads
- IGTV Ads
- Carousel Ads
- Explore Ads
Advertising on LinkedIn is a compelling investment for high-quality leads and building brand recall. It is the world’s largest professional platform, after all. There’s no better place to connect with industry professionals and customers alike.
Types of Linked In Ads:
- Sponsored Content
- Sponsored Messaging
- Text Ads
- Dynamic Ads
Tips for Social Media Advertising
- Know what business objective you’re trying to achieve
- Know your target audience
- Let your organic posts inform your ads
- Pay for what matters: Impressions, engagement, or conversions
- Design your ads with mobile in mind
- Test your ads to optimise performance
- Measure results and report on them
How much does Social Media Advertising Cost?
Whilst Social Media ads are a sure-fire way to generate leads, there are various digital marketing avenues available for your business. We recommend a multi-service approach utilising Email Marketing, SEO, Google Ads and Social Media Content.
Depending on your budget for digital marketing, we can tailor a strategy to generate leads and conversions on your website.
Benefits of social media advertising
- Promotional tool
- Viral campaigns
- Increased brand recognition
- Impact on word of mouth
- Fast results
- More inbound traffic
- Higher search engine ranking
Case studies of clients
Next time you are scrolling through Instagram, take note of how many advertisements you see. We spend a considerable portion of our time on Social Media viewing ads. Why not break them up with some creative advertising of your own? Let us work together to build a Social Media ad campaign to boost your brand’s visibility and drive sales, all whilst staying true to you. We have the team, strategy and force to push your business to its full potential. Now, all we need is you.
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