Search Engine Marketing

Optimising the campaign each month (avoiding Google Ads or Bing Ads being an unnecessary expense).

Avoiding the ‘set and forget’ mentality, which is when all monitoring stops post-campaign. (This approach is one of the main reasons businesses have negative experiences with Google Ads or Bing Ads. It’s also why we rally so passionately against it!).

TMR’s Google Ads and Bing Ads experts (champions) encourage all existing and future clients to log in to Google Ads or Bing Ads and check the “change history” on the account so you can see clearly what monthly optimisations are being made.

There’s a strong correlation evident: low performance = minimal optimisations; outstanding results = monthly optimisations.

Delivering outstanding results relies on us understanding your goals. This is why TMR’s SEO champs undertake comprehensive briefing processes to uncover your objectives and set up a Google Ads or Bing Ads campaign destined for success.

Our Google Ads and Bing Ads specialists will research critical keywords and create persuasive copy to trigger your customers’ action. Through Google analytics tracking your business, it can remain active online and select the correct goal tracking. This feature means you will have full visibility of your business’s online performance.

We get it. You’re apprehensive about using Google Ads and Bing Ads in Australia. You may have been let down in the past. It’s time to shake it off and take a fresh look. TMR’s goal is to help you see Google Ads and Bing Ads’ value by working with you to deliver a result-based campaign. And we’ll be honest with you. Sure, sometimes Google ads or Bing Ads results are instant, but it’s more common to see results after three months. That’s a realistic timeframe. Once a campaign goes live, there are no guarantees on how it will perform – but we use our experience, knowledge and strategy to create a digital strategy that will deliver. And that’s why we continue to test the market, collect data and use insights to optimise everything into a targeted campaign.

Google Ads or Bing Ads packages won’t work if the campaign isn’t set up correctly. During our initial consultation, we’ll take a step back and consider your business objectives and goals, making sure no detail goes unnoticed. First, we uncover what is essential about your industry, gathering feedback from your customers and the nature of your online enquiries. Then we implement changes.

Google is the largest online marketplace in the world (which is why we all use it) which means your current and future customers are on Google, engaging with it daily, and in most cases, hourly. Not setting yourself up for success on the world’s largest online marketplace is missing your most important business opportunity. Using Google Ads to your advantage means more exposure for your brand and your products. Did you know that people click on Google Ads more often because they resemble organic Ads? We use this knowledge to your advantage with Google Ads, ensuring you remain at the front of your customers’ minds through both paid and organic search engine marketing optimisation.

Let The Marketing Republiq help regain your trust in Google Ads and Bing Ads. Our ongoing campaign monitoring involves: bid and budget management, landing page optimisation, text ads, banner ads, ad split testing and performance tracking (and don’t worry, we make sure we report our findings and results back to you).

Why? Because building trust is crucial. Trust is paramount to us. Without it, your business won’t grow, and your success is our success.

Investing in anything is risky, we get it, but there are ways of mitigating that risk, and for us, it’s creating specific, measurable campaigns that demonstrate a return on investment. Everyone at The Marketing Republiq understands every time we strategise and create a Google Ads or Bing Ads campaign in Australia; we are putting our reputation on the line. So we don’t take shortcuts. We don’t cut corners or take your money and run. That’s not who we are. We value long-term relationships built on trust – trust earned through consistency, transparency and authenticity.

During our initial meeting with you, we’ll discuss the metrics and goals important to you. We’ll write them down and refer to them time and time again keeping us accountable. Each month we’ll make sure the quality rate increases and the cost per click reduce while your website's click-through rate increases. Good campaign creation takes time, so be wary of agencies who say otherwise! We’re happy to explain as much as possible about Google Ads and Bing Ads, to spend time with you to make you feel at ease (that’s just who we are).

Best of all? When you book in a Google Ads or Bing Ads consultation, you get to work directly with Sonja, the Director of The Marketing Republiq! She knows pretty much everything there is to know about Google Ads (our guru). We know it’s essential to involve the best right from the start because that’s what we’d expect too. Plus, let’s not forget her mentoring and guidance have made our team one of the premium digital advertising agencies in Perth, Melbourne, Sydney, and Brisbane (go, Sonja!). She works with you to develop a sustainable strategy before bringing in the whole team to deliver your business’s perfect campaign. Our regular reporting depends on your specific goals, and the Google Ads package you’ve chosen – but don’t worry, transparency and honesty mean the world to us. Our transparent communication and reporting process means that you see precisely where your Google Ads and Bing Ads investment is going. Our use of analytics tracking of Google Ads and Bing Ads means your online performance improves and ensures a strong ROI. The best part about TMR? We are adaptable! If your priorities change, so do ours.