Email Marketing & Strategy

Emails, you may dread checking them, but they are the lifeblood between you and your customer. Whilst a social media presence may seem like a dominating force in digital marketing at the moment, the truth is any company is nothing without its database. 

Your emails should be delivering highly personalised and relevant messages to your clients at specific times along their buying journey. The right Email Strategy can be the most effective digital campaign at securing conversions. In addition, it builds loyal clients who are more likely to engage with your brand and purchase again (and again!) 

So, what kind of email marketing services do we offer? 

Email marketing services

Our Email Marketing strategies are personalised to your specific business needs. From an email strategy audit to campaign reports, we communicate with you through every step to ensure your brand message is delivered clearly to your customers. 

Our email marketing services on offer:

  • Email strategy audit
  • Set and forget automation
  • Regular newsletters or updates
  • Ad hook retainer
  • Email templates and design
  • Coding
  • Campaign management
  • Regular campaign reports 

Types of emails we specialise in

At The Marketing Republic, we want to take the load off business owners. We are all about getting you found by your ideal client so you can focus on what you’re good at, running your business! In our efforts to streamline our processes as much as possible, we now specialise in Email Automation. 

Email Automation 

With Email Automation, we pinpoint your customers at specific points of their buying journey. The strategy’s aim is for the consumer to receive hyper-relevant and targeted emails to encourage them through the sales funnel.

What does this look like?

  • Welcome emails
  • Follow up emails
  • Cart abandonment emails
  • Onboarding emails
  • Event emails

Communication Flow

Online there are hundreds of providers available for your customer to choose from. To ensure you don’t lose your client to the competition, nurturing the client is essential to show their support is valued. Communication flow emails are all about client retention.

What do Communication Flow emails look like? 

  • Thank you post-purchase
  • Follow up on specific items when due for a service
  • Company updates
  • Newsletters

Audience Segmentation Emails

The one size fits all approach doesn’t work in the online world anymore. The world’s largest companies are upping their personalisation on their branding whilst delivering a unified brand message across all platforms. And it’s working. We think it’s an approach which should be adopted by all businesses, great and small.

We do this by segmenting the audience from the data collected. Then separate target emails are sent based on their purchasing and browsing behaviour.

What are the different Audience Segments?

  • High purchase buyers
  • Low purchase buyers
  • Gender
  • Previous purchaser
  • Type of products
  • Purchase frequency
  • Level of engagement

For example, a high-value buyer can receive a 5% discount email, whereas a low-value buyer will receive a reminder about their abandoned cart.

Email marketing platforms used

Running email marketing campaigns for various businesses means we have tried nearly all the email marketing platforms under the sun. And we’ve found what works!

We are highly proficient in:

  • Mailchimp
  • Active Campaign
  • Klavyio
  • Campaign Monitor

Key performance indicators for email marketing

  • Conversions
  • Number of emails delivered
  • Number of emails opened
  • Click-through rate
  • Click-to-open rate
  • Unsubscribe rate
  • Bounce rate (hard and soft)
  • Spam complaints

Case studies from email marketing campaigns

See why Email is the powerhouse of marketing campaigns? At The Marketing Republiq we offer a solutions-based approach to your marketing strategy, no matter where you are currently in your digital journey. We offer templates, email design, coding, campaign management and regular campaign reports.

Get in touch to hear how we can transform your Email Marketing campaign. We can’t wait!