Down To Earth Garden Supplies Case Study

Down to Earth Garden Supplies is a garden supplies centre stocking everything you need to create the ideal backyard, for the professional landscaper or the home gardener. If you are looking for something a little different to what the other centres around Perth have to offer, Down to Earth Garden Supplies provides not only the goods but also the convenience of one-stop shopping.

Since the start of our journey with Down to Earth Garden Supplies, we’ve achieved significant increases in website traffic along with SEO performance improvement. We’ve collected data within eleven months of us working together to see what our achievements have been.

During this period, there were 12,193 results in total traffic to the website. 10.7% of this was people returning to the website again. But an astounding 89.3% was brand new traffic which had never visited the site before.

This performance growth is due primarily to SEO work where we were able to boost their website rankings and increased traffic. SEO accounted for 7,420 results; which works out as 60% of the overall traffic coming from SEO within 12 months. SEO traffic has increased by 61.2% vs the same period in the previous year. Results pay off when you combine our knowledge and experience with optimising client’s websites for each search engine (Google, Yahoo & Bing).

We noticed a considerable amount of conversions between potential clients during that time with 30 conversions (phone calls and contact form enquiries completed), averaging at 32 conversions per month. This accounted for 73% of the total conversions on the website within that period. SEO conversions for Down to Earth Garden Supplies increased by 58.77% versus the year prior.

Our combined experience with Google Ads in campaign optimisation and management resulted in achieving even better results. In five months, we recorded an increased Click Through Rate (CTR) from 3% to 9.5% and the Cost Per Click (CPC) reduced by $2.48 per click. On average, there were 21 macro conversions (phone calls and email enquiries) recorded each month.

Engagement and reach have steadily increased in nine months on Social Media! On average, posts have reached an audience of 85,000 people! Which achieves an average of 12 conversions per month through Facebook.

We know how frustrating it can be for business owners not to get results while working with some agencies who may over promise and under deliver, trust us we’ve seen and heard it all! We were able to achieve a significant increase in organic website traffic and increased conversions through our digital strategies, all while upholding our values along the way. Through every step, we will always remain transparent with our clients and refusing to make big promises that we cannot keep!

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